“There we have a seen a tendency where family have built more together,” Christiansen said. On top of that, families spent more time together during the lockdown. “We also collaborated closely with our retail partners to ensure they could continue to supply their shoppers online.” “During the first half, we saw the benefits of our investments in long-term growth initiatives such as e-commerce and product innovation,” Christiansen said. The factory in Mexico was closed for almost two months by local authorities so Lego produced its colorful bricks elsewhere and shipped them to the North American continent, Christiansen said. Headquartered in Billund, western Denmark, Lego produces in Mexico for its American markets, in China for its Asian market while the production for Europe comes from factories in the Czech Republic and in Denmark. The operating profit boost was driven by the strong sales, offset by investments in long-term growth initiatives and higher freight costs associated with shipping products following temporary, government-mandated factory closures in Mexico and China. Privately-owned Lego saw double digit consumer sales growth in its major market groups including the Americas, western Europe, and Asia.
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